Optimize Your Campaigns with Microsoft Ads Conversion Tracking

Enhance your ad campaigns with Microsoft Ads Conversion Tracking. Monitor and analyze your ad performance to boost ROI and make data-driven adjustments easily

How Does Microsoft Ads (Bing Ads) Affiliate Conversion Integration Work?

Once you install our software, it begins tracking your session and click data, gathering important IDs, and adding unique click IDs to your affiliate links. When a sale happens and is confirmed through our network via an API or Postback, we link that sale to your data and record it in your Microsoft Ads account as a Conversion Event.

We track your data in two main steps:

Traffic Data Tracking

We track your traffic data through our JavaScript tag, WordPress plugin, or API connection. These tools also adjust your affiliate links as needed.

Conversion Data Tracking

We track your conversion data through the affiliate networks’ API or Postback endpoints. We either regularly retrieve sales data using your API credentials, or the networks send your conversion data directly to our system through a Postback URL.

How to Track Affiliate Sale Conversions in Microsoft Ads (Bing Ads)

To set up our Microsoft Ads Affiliate Sales Integration, you’ll need to complete four steps:

Create a vivrakimpex Account

Connect Your Affiliate Network Account(s)

Link Your Website(s) and Add Your UET Tag(s)

Enable the Microsoft Ads Integration Feature and Set Up a Conversion Event within Microsoft Ads

Benefits of Tracking Affiliate Conversions in Microsoft Ads (Bing Ads)

Increase ROAS (Return on Ad Spend)
By integrating your affiliate conversion data into Microsoft Ads, you can see detailed information on revenue, costs, and ROAS directly in your Microsoft Ads interface. This allows you to identify which campaigns, ad groups, keywords, or ads are profitable. You can then adjust bids or pause campaigns based on this information. Initially, it’s good to gather some data before making these adjustments to ensure accurate decisions.
This tracking helps you spot campaigns that are using up your budget without bringing in revenue, making it easy to stop those that are not profitable.
By stopping unprofitable campaigns, you can allocate more budget to the ones that are successful, which reduces your overall ad spend while boosting your revenue. This improves your Microsoft Ads account’s performance.
You can also set up a custom ‘Profit & Loss’ column (Revenue minus Cost) to quickly assess your financial performance.

Automate Your Bid Adjustments with Microsoft’s Machine Learning

With your affiliate conversion data in Microsoft Ads, you can set your bid adjustments to automatic by choosing from options like ‘Maximize Conversions,’ ‘Target CPA’ (Cost Per Acquisition), or ‘Target ROAS’ (Return on Ad Spend) in your campaign settings.

Once you select a bidding strategy, Microsoft Ads uses Machine Learning to automatically adjust bids for your keywords and ads. The system predicts whether a user is likely to convert on your site and adjusts the bid to increase the chance of that user visiting. It will lower bids for users less likely to convert.

Given Bing/Microsoft Ads’ extensive user data, relying on their Artificial Intelligence to optimize your ad campaign bids is a smart move.

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Embark on your journey to digital marketing success with us. Contact our team today to discover how we can help you achieve your goals and transform your business.